Cashback lands in the guest's wallet the instant they pay — but only redeems at your outlet. No points. No stamps. No expired-liability headaches. You pay for loyalty only when it walks back through the door.
Traditional loyalty gives your guests a reason to go somewhere else with their reward. Closed-loop cashback only works where it was earned.
Cashback is calculated in real-time from the rule you've set — could be a flat %, could be tiered, could be time-sensitive. Lands in their digital wallet instantly. No minimum spend, no sign-up form, no points to "unlock".
That cashback can't be spent at the competitor next door. It can't be consolidated into an airline miles programme. It can't be traded for a gift card. The guest's next visit to you is the only path to value.
Unredeemed cashback costs you nothing. You pay for the reward only at the moment the guest shows up to claim it — which is the moment they're already back in your outlet spending money.
Every outlet runs differently. Happy hour at a pub isn't the same as a Sunday brunch rush. Set rules by day, shift, menu item, tier, or tag.
Set a single percentage that applies to every transaction. Great for simplicity, great for establishing a baseline loyalty programme that runs without ongoing attention.
"10% cashback on Tuesdays after 6pm during lunch and brunch shifts." Run slow-day drives without printing a coupon. Rules activate and deactivate on schedule — no staff intervention needed.
Launching a new dish? Boost its cashback temporarily to drive trial. Want to push cocktails over bottled drinks? Lift the cashback rate on anything in the cocktails category.
Tag a guest as VIP after their fifth visit and give them a 15% cashback rate from then on. Give birthday guests a double-cashback day. Build the loyalty programme your concierge would build, but automatically.
Market Island runs multiple brands under one roof — Cheese Farm, Kooya, The Spice Trail, Wave Coffee, John Dory, and more. Their problem: how do you build loyalty across brands without diluting any one of them?
PayLoop's closed-loop cashback solves it automatically. A guest earning cashback at Wave Coffee can redeem it at John Dory — as long as it's inside the Market Island food hall. The cashback never leaves the venue, but it freely moves between brands inside it. Every payment keeps the guest coming back to Festival City.
A 20-minute demo shows the loyalty engine live — on your menu, with your numbers, against your own repeat-visit baseline.